The food sector has, for many years, grappled with how best to embrace digitalisation. The past year has displayed a growing recognition that the time is right for a significant step forward, and that the industry is actively moving ahead with this transformation.
In this webinar, industry leaders Kimberly Coffin (LRQA expert) and Prof Bizhan Pourkomailian (McDonalds expert) join forces to deliver an exciting webinar to explore how digitalisation is revolutionising food safety and supply chains. The discussion will dive into the practical applications of digital technologies, highlight real-world examples and critically assess whether the sector is ready to embrace artificial intelligence (AI). While AI often dominates the conversation around digital innovation, the session will challenge whether the food sector truly needs AI right now—or whether its greatest benefits lie in adopting foundational digital tools and systems. The discussion will provide an unmissable opportunity to gain actionable insights for businesses at all stages of their digital journey, focusing on the solutions that drive meaningful change.
Key topics to be covered:
- The role of digitalisation in addressing food safety challenges
- Practical examples of digital transformation from McDonald’s
- The potential of AI in food safety—are we ready?
Speakers:
Prof Bizhan Pourkomailian, Global Director, Food Safety, Restaurant and Distribution at McDonalds
Kimberly Coffin Global Technical Director, Supply Chain Assurance at LRQA
An unmissable opportunity to gain actionable insights and drive impactful change. Register now to secure your place.