The marketplace is crowded with consumer labels, standard logos and product claims as businesses in the B2B space come under increasing pressure from stakeholders and buyers to demonstrate quality, safety, transparency and sustainability credentials.
While confidence in labels and approval marks isn’t uniform, they are widely adopted by brands worldwide to display transparency around corporate responsibility, data points and performance areas
The LRQA brand is trusted by businesses across the world to help them manage risk across their supply chains. So, from today, LRQA is introducing new, consumer-facing marks for clients to use to promote their partnership with LRQA and demonstrate their credentials and compliance in their field.
Introducing the LRQA partner marks
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LRQA Assured mark: The LRQA Assured mark is designated for organisations that have received certification or assurance services from LRQA.
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LRQA Verified mark: The LRQA Verified mark is provided to organisations that have partnered with LRQA for verification services.
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LRQA Trained mark: This mark is available to those who have received training services from LRQA. It indicates that individuals or organisations have completed or recieved LRQA training services or solutions.
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Farm First mark: The LRQA-owned Farm First scheme is a global certification programme designed to ensure safe and secure food supply chains with a strong focus on animal welfare and sustainability. The Farm First mark demonstrates committment to responsible sourcing and animal welfare.
Only clients of LRQA are authorised to use the LRQA marks, ensuring that they are exclusively associated with organisations meeting LRQA’s certification, verification or training standards. Clients can access and download the relevant marks by visiting the LRQA portal, MyLRQA, where guidelines for correct usage are also provided to maintain consistency and clarity in representing the LRQA brand.
